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Curiosity is my Craft

  

Mixed Methods Researcher who initiates end-to-end quantitative and qualitative research studies that inform digital strategy and drive long-term growth 

Marissa C. Fasanelli

 A background in qualitative research, survey research and business analytics allows Marissa to  approach problems multiple ways and uncover innovative digital solutions 

About

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Snapshot 

Though a trusted methodology tested the engagement and brand awareness in a deodorant ad and influenced 

decisions 

related to its composition.

Copy Testing 

 Using data analytics, segmented players by their gaming behavior and created personas. A  personalized gaming experience was created by targeting these segments them with the right packages. 

Segmentation

With the new football player inspired sneaker, evaluated and tracked the NPS and online feedback of all Reebok sneakers across a multiple year time span. 

Tracking Metrics 

Informed customer service  of  pain points for debit card holders by creating customer experience journeys based on both qualitative research, UX research, secondary research, analytics, scripts and VoC. 

Journey Maping

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