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About

Master of Science in Business Analytics

University of Virginia, Darden School of Business and McIntire School of Commerce                                                                                                                            

Master of Arts in Survey Research

University of Connecticut   

                                                          

Bachelor of Arts in Psychology

University of Virginia 

Business Certificate University of Virginia

McIntire Business Institute 

Education

Experience 

Create easy and delightful experiences that increase user satisfaction and rates of retention

Research 

Test hypothesis with properly selected methodologies to inform strategic solutions that impact business goals 

Users 

Serve as an advocate for the user  and  evangelize their perspectives throughout the organization

 

Strategy

Facilitate  working sessions supported by research insights that lead to new strategic solutions 

Mission 

Sr. UX Researcher 

                                                             

Performed qualitative and quantitative research on an electronic medical record system and a patient facing app, delivering impactful results influencing product features and designs

 

Collaborated with UX Designers and Product Owners at the senior level to identify opportunities for research to help develop a deeper understanding of clinician’s and patient’s needs

 

Spearheaded feature validation concept testing for new features for a mobile app and health care portal                                                                                                                                

Current Position 

Partner/Researcher                                                                                                        Initiated end-to-end  qualitative and quantitative research by choosing the right methodology from the various tools and techniques by partnering with clients to understand their JTBD

UX Researcher

Worked within an agile team to perform UX research on the online education platform to increase CTR and enrollment

CX Journey Specialist 

Established and optimized omnichannel customer experience journeys 

Past Positions 

Marissa C. Fasanelli 

marissa.c.fasanelli@gmail.com

(203) 948-1677

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